Data is usually generated by means of surveys and experiments and analyzed through statistical tests such as ANOVA (e.g. 154) define quantitative research as „entailing the collection of numerical data and exhibiting the view of relationship between theory and research as deductive, a predilection for natural science approach, and as having an objectivist conception of social reality“. 1) Quantitative Researchīryman and Bell (2005, p. In order to appreciate the quality of academic research, it makes sense to apply different criteria for (1) quantitative and (2) qualitative methods. Due to this, methodology, methods and results naturally differ accordingly (Goertz & Mahoney, 2012).
Quantitative and qualitative research is based on different research paradigms that reflect the researcher’s scientific worldview. „A man is more likely to believe something if he would like it to be true.“ - Francis Bacon
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